西 兼志

An Italian semioticien, U. Eco, advanced the distinction paleo-neo television in 1983. And it is in French context, which experienced the privatization of the television in mid-80's, that the distinction has been developed in various ways by researchers such as F. Casetti, R. Odin, D. Mehl, A. Ehrenberg, and so on. In this paper, their various approaches are presented critically from the viewpoint of the speech act theory. But at the same time, it is also an attempt to transform this linguistic theory into a general media theory, especially inspired by mediologie.