研究者業績

古川 一郎

フルカワ イチロウ  (Ichiro Furukawa)

基本情報

所属
武蔵野大学 経営学部 経営学科 教授
学位
経営学修士(東京大学)
博士(商学)(2019年7月 一橋大学)

研究者番号
60209161
J-GLOBAL ID
200901010711998113
researchmap会員ID
1000030345

研究キーワード

 1

研究分野

 1

経歴

 8

論文

 37
  • 飯島聡太郎, 古川一郎
    マーケティングジャーナル 37(1) 60-79 2017年6月  査読有り招待有り
  • Ichiro Furukawa
    Hitotsubashi journal of commerce and management 50(1) 47-60 2016年10月  
    The theory of reasoned action (Ajzen and Fishbein (1977)) is one of the most well known concepts used in quantitative analysis in marketing research. In addition to its simple structure, predictive power, and diagnostic information associated with marketing actions, it includes two clearly distinct independent factors, that is, attitude and social norm for the intention of choice alternatives. Because characteristics of this model are so attractive and flexible, the theory of reasoned action model can be adapted from collectivistic regions to individualistic regions. However, we have little knowledge about whether or not this model works satisfactorily in strong group-oriented countries where social norms can surpass individual attitudes for choice alternatives (which is the definition of a group-oriented society). In this paper, data collected from Japan, China and Taiwan were analyzed using factor analysis and structural equation modeling. By investigating the empirical results with a focus on the effect of personal relationship classification, we show that care should be exercised in using the reasoned action model in countries that have strong group-orientation.
  • Ichiro Furukawa, Chungji Jin, Assarut Nuttapol, Donghu Hahna, Ming-Hung Kao, Zhuomin Shi
    Journal of Marketing Thought 1(1) 1-11 2014年11月  査読有り
  • 古川 一郎
    マーケティング・ジャーナル 33(1) 99-115 2013年6月  査読有り
  • Zhuomin Shi, Furukawa Ichiro, Chunji Jin
    Frontiers of Law in China 6(2) 163-178 2011年6月  査読有り
    Chinese "face," as a complex social and psychological phenomenon, has attracted much attention from the fields of sociology and psychology. However, in the field of consumer behavior, research about how mianzi (face) affects consumer behavior is lacking. Moreover, research on the connotations of sub-dimension of mianzi (face), that is, lian and mian as well as their influences on consumer behavior is seldom seen. Based on the grounded theory, using focus group interviews and the self-report method, this study extracted scenario sentences of lian and mian, initially forming a preliminary scale with 14 positive items and 20 negative items concerning lian and mian. Moreover, by using close-ended questionnaire originated from previous grounded theory in terms of Chinese face, this study validated the discrepancy between "mian" and "lian." Besides the discrepancy between "mian" and "lian" also appeared in consumer perception about product category and country-of-origin image. © 2011 Higher Education Press and Springer-Verlag Berlin Heidelberg.

MISC

 2

書籍等出版物

 29

講演・口頭発表等

 10

担当経験のある科目(授業)

 1

共同研究・競争的資金等の研究課題

 11