Researcher List Chang Connie Chang Connie (張 巧韵) Please select the form format to download from below 「Education and research environment」format 「No. 4, the Ministry of Education document style ①Outline for Vitae」format 「No. 4, the Ministry of Education document style ②Education and research environment」format 「List of Teachers」format Profile Information AffiliationProfessor, Faculty of Global Studies Department of Global Business, Musashino UniversityDegreePhD(Warwick Business School)Master's Degree("University of Surrey, United Kingdom")J-GLOBAL ID201001096028222145researchmap Member ID6000024124 Research Interests 4 Satisfaction Quality Country-of-Origin Customer-perceived Value Research Areas 2 Humanities & social sciences / Commerce / Marketing Humanities & social sciences / Commerce / Customer-perceived Value Research History 5 Apr, 2024 - Present Professor, Faculty of Global Studies Department of Global Business, Musashino University Sep, 2017 - Mar, 2024 Associate Professor, Faculty of Global Studies Department of Global Business, Musashino University Apr, 2015 - Mar, 2017 Associate Professor, Graduate School of Business Administration, Meiji University Feb, 2010 - Mar, 2015 Assistant Professor, Graduate School of Business Administration, Meiji University Sep, 2008 - Jan, 2010 Coventry University, United Kingdom Education 4 Sep, 2003 - Jul, 2008 Services Marketing, Graduate School, Division of Business Administration, Warwick Business School, University of Warwick, United Kingdom Sep, 2001 - Dec, 2002 MSc in Marketing Management, Graduate School, Division of Business Administration, University of Surrey, United Kingdom Jul, 1999 - Jun, 2000 PGDip in Hospitality, Faculty of Management, Swiss Hotel Management School Les Roches Sep, 1994 - Jun, 1998 BBA in Tourism Industry BSc in Applied Living Science, Faculty of Management, Chinese Culture University Committee Memberships 6 Sep, 2003 - Present Academy of Marketing 2003 - Present The Institute for Operations Research and the Management Science 2003 - Present The Academy of Marketing Science 2003 - Present European Marketing Academy 2003 - Present American Marketing Asssociation More Papers 20 出版社面對新冠肺炎疫情後之經營策略分析 Journal of Cultural Enterprise and Management, 24(1) 41-57, Aug, 2024 Peer-reviewedLast author Examining the Dynamics of Value Perception in the Realm of Luxury Brand Goods Connie Chang Global Studies, 8 55-72, Mar, 2024 How Price, Quality and Risk Create Customer-perceived Value: The Moderation Role of COO Lable Effect Connie Chang Journal of Musashino University Creating Happiness Incubation, 6 18-34, May, 2023 An Exploratory Study of Family Employees in Taiwanese Owned Chinese Family Businesses Yu-Hsu (Sean) Hsu, Connie Chang The Journal of Organization and Discourse, 3 12-19, Apr 30, 2023 Peer-reviewed Testing the Nomological Net of Customer-perceived Value Concepts and the Role of Customer Satisfaction Connie Chang The MBS Review, 19 41-49, Mar, 2023 More Presentations 24 The Indulge Paradox Connie Chang The 47th ISMS Marketing Science Conference, Jun 12, 2025 Constructing a Risk Assessment Framework for University Social Responsibility Using the SHEL Model Yu-Ling, Hsieh, Yu-Kai, Huang, Xin-Yu, Chang, Connie Chang and Fure-Sy Lee Dec 14, 2024 An Indulgence Framework: Conceptualization, Operationalization, and Measurement Connie, Chang, Yu-Hsu, Hsu, Shane Mathews The 46th ISMS Marketing Science Conference, Jun 28, 2024 The Effect of Price, Quality, Risk and COO On Customer-perceived Value Connie Chang The 45th Annual ISMS Marketing Science Conference Purchasing Luxury Goods: The Effect of Price, Quality, Risk and Country-of-Origin (COO) Label on Customer-perceived Value Connie Chang The 40th EBES Conference, Jul 6, 2022 More Teaching Experience 8 Marketing Management (International University of Japan) Customer Relationship Marketing (International University of Japan) Distribution Economy (International Christian University) International Marketing (International Christian University) Modern Consumer Culture and Society: International Marketing (Rikkyo University) More Professional Memberships 6 The Chartered Institute of Marketing (Professional) The Academy of Marketing Science American Marketing Association Academy of Marketing European Marketing Academy More Research Projects 5 A Comparative Study of Mechanisms of Recruiting and Retaining Non-family Employees in Family Business in Japan and Taiwan: An Institutional Approach JSPS Kakenhi (C), Apr, 2021 - Mar, 2024 Yu-Hsu Hsu and Connie Chang A Comparative Study of How Country-of-Origin Label Influences Customer-Perceived Value Musashino University Creating Happiness Incubation, Apr, 2022 - Mar, 2023 Connie Chang, Yu-Hsu Hsu A Study of How Country-of-Origin Labelling (COOL) Influences Customer-Perceived Value Musashino University Creating Happiness Incubation, Apr, 2021 - Mar, 2022 Connie Chang, Yu-Hsu Sean Hsu A Cross-Sectional Multi-Country Study of Country-of-Origin (COO) in Services Industries: Comparing and Validating the COO Model JSPS Kakenhi (C), Apr, 2015 - Mar, 2018 Connie Chang and Yu-Hsu Hsu A Contemporary Country-of-Origin Framework: Conceptualising, Evaluating and Measuring JSPS Kakenhi (C), Apr, 2011 - Mar, 2014 Connie Chang, Yu-Hsu Hsu and Joseph F Hair Jr
Chang Connie (張 巧韵) Please select the form format to download from below 「Education and research environment」format 「No. 4, the Ministry of Education document style ①Outline for Vitae」format 「No. 4, the Ministry of Education document style ②Education and research environment」format 「List of Teachers」format Profile Information AffiliationProfessor, Faculty of Global Studies Department of Global Business, Musashino UniversityDegreePhD(Warwick Business School)Master's Degree("University of Surrey, United Kingdom")J-GLOBAL ID201001096028222145researchmap Member ID6000024124 Research Interests 4 Satisfaction Quality Country-of-Origin Customer-perceived Value Research Areas 2 Humanities & social sciences / Commerce / Marketing Humanities & social sciences / Commerce / Customer-perceived Value Research History 5 Apr, 2024 - Present Professor, Faculty of Global Studies Department of Global Business, Musashino University Sep, 2017 - Mar, 2024 Associate Professor, Faculty of Global Studies Department of Global Business, Musashino University Apr, 2015 - Mar, 2017 Associate Professor, Graduate School of Business Administration, Meiji University Feb, 2010 - Mar, 2015 Assistant Professor, Graduate School of Business Administration, Meiji University Sep, 2008 - Jan, 2010 Coventry University, United Kingdom Education 4 Sep, 2003 - Jul, 2008 Services Marketing, Graduate School, Division of Business Administration, Warwick Business School, University of Warwick, United Kingdom Sep, 2001 - Dec, 2002 MSc in Marketing Management, Graduate School, Division of Business Administration, University of Surrey, United Kingdom Jul, 1999 - Jun, 2000 PGDip in Hospitality, Faculty of Management, Swiss Hotel Management School Les Roches Sep, 1994 - Jun, 1998 BBA in Tourism Industry BSc in Applied Living Science, Faculty of Management, Chinese Culture University Committee Memberships 6 Sep, 2003 - Present Academy of Marketing 2003 - Present The Institute for Operations Research and the Management Science 2003 - Present The Academy of Marketing Science 2003 - Present European Marketing Academy 2003 - Present American Marketing Asssociation More Papers 20 出版社面對新冠肺炎疫情後之經營策略分析 Journal of Cultural Enterprise and Management, 24(1) 41-57, Aug, 2024 Peer-reviewedLast author Examining the Dynamics of Value Perception in the Realm of Luxury Brand Goods Connie Chang Global Studies, 8 55-72, Mar, 2024 How Price, Quality and Risk Create Customer-perceived Value: The Moderation Role of COO Lable Effect Connie Chang Journal of Musashino University Creating Happiness Incubation, 6 18-34, May, 2023 An Exploratory Study of Family Employees in Taiwanese Owned Chinese Family Businesses Yu-Hsu (Sean) Hsu, Connie Chang The Journal of Organization and Discourse, 3 12-19, Apr 30, 2023 Peer-reviewed Testing the Nomological Net of Customer-perceived Value Concepts and the Role of Customer Satisfaction Connie Chang The MBS Review, 19 41-49, Mar, 2023 More Presentations 24 The Indulge Paradox Connie Chang The 47th ISMS Marketing Science Conference, Jun 12, 2025 Constructing a Risk Assessment Framework for University Social Responsibility Using the SHEL Model Yu-Ling, Hsieh, Yu-Kai, Huang, Xin-Yu, Chang, Connie Chang and Fure-Sy Lee Dec 14, 2024 An Indulgence Framework: Conceptualization, Operationalization, and Measurement Connie, Chang, Yu-Hsu, Hsu, Shane Mathews The 46th ISMS Marketing Science Conference, Jun 28, 2024 The Effect of Price, Quality, Risk and COO On Customer-perceived Value Connie Chang The 45th Annual ISMS Marketing Science Conference Purchasing Luxury Goods: The Effect of Price, Quality, Risk and Country-of-Origin (COO) Label on Customer-perceived Value Connie Chang The 40th EBES Conference, Jul 6, 2022 More Teaching Experience 8 Marketing Management (International University of Japan) Customer Relationship Marketing (International University of Japan) Distribution Economy (International Christian University) International Marketing (International Christian University) Modern Consumer Culture and Society: International Marketing (Rikkyo University) More Professional Memberships 6 The Chartered Institute of Marketing (Professional) The Academy of Marketing Science American Marketing Association Academy of Marketing European Marketing Academy More Research Projects 5 A Comparative Study of Mechanisms of Recruiting and Retaining Non-family Employees in Family Business in Japan and Taiwan: An Institutional Approach JSPS Kakenhi (C), Apr, 2021 - Mar, 2024 Yu-Hsu Hsu and Connie Chang A Comparative Study of How Country-of-Origin Label Influences Customer-Perceived Value Musashino University Creating Happiness Incubation, Apr, 2022 - Mar, 2023 Connie Chang, Yu-Hsu Hsu A Study of How Country-of-Origin Labelling (COOL) Influences Customer-Perceived Value Musashino University Creating Happiness Incubation, Apr, 2021 - Mar, 2022 Connie Chang, Yu-Hsu Sean Hsu A Cross-Sectional Multi-Country Study of Country-of-Origin (COO) in Services Industries: Comparing and Validating the COO Model JSPS Kakenhi (C), Apr, 2015 - Mar, 2018 Connie Chang and Yu-Hsu Hsu A Contemporary Country-of-Origin Framework: Conceptualising, Evaluating and Measuring JSPS Kakenhi (C), Apr, 2011 - Mar, 2014 Connie Chang, Yu-Hsu Hsu and Joseph F Hair Jr