Faculty of Art and Design
Profile Information
- Affiliation
- Faculty of Art and Design Liberal Arts Center, Tama Art University
- Degree
- 修士（経営管理）(青山学院大学)
- Researcher number
- 50611258
- J-GLOBAL ID
- 202001009575579837
- researchmap Member ID
- R000014244
広告やマーケティングの研究は、実ビジネスと理論の両輪が不可欠だと考えています。その意味において、広告会社クリエイティブ部門での30年におよぶ実務経験をしっかりと学術に活かし、実ビジネスとアカデミアを繋いで行く形での研究活動を目指しています。また長い間、海外広告パーソンとの関係構築と動向ウォッチングを継続していて、この分野での海外潮流の分析考察も重要な柱です。
Research Interests
22Research Areas
1Research History
6-
Jun, 2020 - Present
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Apr, 2011 - Present
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Apr, 2011 - Present
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Jan, 2009 - Mar, 2011
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Apr, 1981 - Dec, 2008
Education
2-
Apr, 2003 - Mar, 2004
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Apr, 1977 - Mar, 1981
Committee Memberships
10-
Apr, 2021 - Present
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Apr, 2021 - Present
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Oct, 2018 - Present
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2017 - Present
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Oct, 2010 - Present
Awards
5Papers
11-
多摩美術大学研究紀要, 32 121-131, Mar, 2018 Peer-reviewed
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Journal of Advertising Science, 63 17-30, 2016 Last author
Misc.
8-
Forbes Japanウエブ版 連載「先進事例に学ぶ広告コミュニケーションのいま」第１１回, Jun, 2020 Invited
Books and Other Publications
4Presentations
15Teaching Experience
4-
Apr, 2011 - Presentmedia (Tama Art University)
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Apr, 2011 - Presentmarketing (Tama Art University)
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Apr, 2009 - Presentadvertising communication (Aoyama Gakuin University)
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Apr, 2007 - Presentadvertising concept (Tama Art University)
Professional Memberships
5-
2016 - Present
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2016 - Present
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2014 - Present
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2011 - Present
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2007 - Present
Research Projects
5-
学内共同研究費, 多摩美術大学, Apr, 2022 - Mar, 2024
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学会助成研究, 日本広報学会, Apr, 2020 - Mar, 2021
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Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2015 - Mar, 2018
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学内共同研究費, 多摩美術大学, Apr, 2014 - Mar, 2015
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Grants-in-Aid for Scientific Research Grant-in-Aid for Challenging Exploratory Research, Japan Society for the Promotion of Science, Apr, 2012 - Mar, 2014