秋山 秀一

How will digitalization enhance retailers' competitiveness? Focus on supplier relationships

Journal of Business Nihon University 92(1) 49-69 2022年6月  査読有り

Moderating Effects of Relationship Quality on the relation between Types of Market Orientation and Knowledge Sharing

the Proceeding of the 37th Annual IMP Conference 2021, University College Coak and Waterford Institute of Technology, Ireland (virtual) 2021年8月  査読有り

Innovation of Product Meanings and Interactions with Key Interpreters.

the Proceeding of the 36th Annual IMP Conference 2020 (Online Conference), Örebro University School of Business, Örebro, Sweden, 2020. 1-8 2020年9月  査読有り

Development process of networking between traditional SMEs and marketing agents: a case study from the Japanese blade and edged tools industry.

The Proceedings of the Proceedings of the IMP Paris Conference 2019., IÉSEG School of Management, Paris, France, 2019. 1-3 2019年8月  査読有り

Relationship between multiple CRM activities in retail and customer performance: The Moderating effects of brand loyalty and variety seeking behavior.

International Journal of Marketing & Distribution 2(2) 37-52 2018年10月  査読有り

デザイン志向のソーシャルイノベーション-篠山市ノオトの事例を中心に

加藤恵正編『都市を動かす-地域産業を縛る「負のロック・イン」からの脱却-』同友館 第10章 228-247 2016年3月  

ビッグデータはどのように小売企業の競争優位を高めるのか－サプライヤー協調性を媒介変数とした検討－

日本マーケティング学会WP 2(7) 1-25 2016年3月  

デザイン志向のマーケティング

中小企業季報 2014(4) 1-9 2015年1月  

The Research Issue to Understand the Effectiveness of Retailers' CRM: Toward the Strategic Implications for Efficient Consumer Response

the Proceedings of 12th SARD Workshop 7 1-22 2014年10月  査読有り

A Study of the Influence of CRM Activities by Retail Companies to Their Business Relationship in a Mature Market

The Proceedings of 7th Oxford Asia Retail Conference 21-22 2014年  査読有り