Shuichi Akiyama

(秋山秀一)

Profile Information

Affiliation: University of Hyogo

Degree: Master of Commerce(Mar, 2001, Kobe University)

J-GLOBAL ID: 201901015637182202
researchmap Member ID: B000349935

Research Interests

Research Areas

Humanities & social sciences / Commerce / Marketing

Major Research History

Apr, 2024 - Present

副研究科長／経営専門職専攻長, 社会科学研究科, 兵庫県立大学大学院
Apr, 2021 - Mar, 2024

教授 (経営専門職専攻長／経営研究科長), 社会科学研究科, 兵庫県立大学大学院
Apr, 2019 - Mar, 2021

Professor, Graduate School of Business Administration, University of Hyogo

Major Education

Apr, 1999 - Mar, 2001

Graduate School of Business Administration, Kobe University

Major Papers

How will digitalization enhance retailers' competitiveness? Focus on supplier relationships

Woonho Kim, Yuichiro Hidaka, Shuichi Akiyama

Journal of Business Nihon University, 92(1) 49-69, Jun, 2022 Peer-reviewed
Moderating Effects of Relationship Quality on the relation between Types of Market Orientation and Knowledge Sharing

Junji Inoguchi, Woonho Kim, Kazutaka Komiya, Shuichi Akiyama

Aug, 2021 Peer-reviewed
Innovation of Product Meanings and Interactions with Key Interpreters.

Komiya, K, Akiyama, S, Inoguchi, J, Kim, W

the Proceeding of the 36th Annual IMP Conference 2020 (Online Conference), Örebro University School of Business, Örebro, Sweden, 2020., 1-8, Sep, 2020 Peer-reviewed
Development process of networking between traditional SMEs and marketing agents: a case study from the Japanese blade and edged tools industry.

Komiya, K., Kim, W. H., Akiyama, S., Inoguchi, J.

The Proceedings of the Proceedings of the IMP Paris Conference 2019., IÉSEG School of Management, Paris, France, 2019., 1-3, Aug, 2019 Peer-reviewed
Relationship between multiple CRM activities in retail and customer performance: The Moderating effects of brand loyalty and variety seeking behavior.

Yuichiro Hidaka., Woonho Kim. and Shuichi Akiyama,

International Journal of Marketing & Distribution, 2(2) 37-52, Oct, 2018 Peer-reviewed
デザイン志向のソーシャルイノベーション-篠山市ノオトの事例を中心に

秋山秀一

加藤恵正編『都市を動かす-地域産業を縛る「負のロック・イン」からの脱却-』同友館第10章, 228-247, Mar, 2016
ビッグデータはどのように小売企業の競争優位を高めるのか－サプライヤー協調性を媒介変数とした検討－

金雲鎬, 日高優一郎, 秋山秀一

日本マーケティング学会WP, 2(7) 1-25, Mar, 2016
デザイン志向のマーケティング

秋山秀一

中小企業季報, 2014(4) 1-9, Jan, 2015
The Research Issue to Understand the Effectiveness of Retailers' CRM: Toward the Strategic Implications for Efficient Consumer Response

Yuichiro Hidaka, Woonho Kim, Shuichi Akiyama

7 1-22, Oct, 2014 Peer-reviewed
A Study of the Influence of CRM Activities by Retail Companies to Their Business Relationship in a Mature Market

Kim, W. H., & Hidaka, Y., Akiyama, S.

The Proceedings of 7th Oxford Asia Retail Conference, 21-22, 2014 Peer-reviewed

Major Misc.

Complementary relationship between legitimacies of an inter-firm network in a cluster: Case of collaboration in the Japanese cluster

Komiya, K, Kim, W, Akiyama, S, Inoguchi, J

Discussion Paper of the Institute for Policy Analysis and Social Innovation, University of Hyogo No.148 1-21, 148 1-21, Mar, 2024
小野金物産業におけるブランド開発 :「播州刃物」ブランドによる海外市場の開拓

小宮一高, 秋山秀一

兵庫県立大学ディスカッションペーパー, 105 1-13, Dec, 2018

Major Books and Other Publications

都市を動かす-地域・産業を縛る「負のロック・イン」からの脱却-

加藤恵正 (Role: Contributor, 第10章)

同友館, Mar, 2016
中小企業のイノベーションと新事業創出

小川正博・西岡正 (Role: Contributor, 第2章)

同友館, Mar, 2012

Major Presentations

中小製造業者の他者との連携による価値創造

秋山秀一, 小宮一高

日本商業学会関西部会, Sep 17, 2022
Moderating Effects of Relationship Quality on the relation between Types of Market Orientation and Knowledge Sharing

Junji Inoguchi, Woonho Kim, Kazutaka Komiya, Shuichi Akiyama

the 37th Annual IMP Conference 2021, Jul, 2021
Innovation of Product Meanings and Interactions with Key Interpreters.

Komiya, K, Akiyama, S, Inoguchi, J, Kim, W

Sep, 2020
中小企業のネットワークと地域産業の再興

小宮一高, 金雲鎬, 秋山秀一, 猪口純路

日本商業学会関西部会, Sep, 2019
Development process of networking between traditional SMEs and marketing agents: a case study from the Japanese blade and edged tools industry

Komiya, K., Kim,W., Akiyama,S. and Inoguchi,J.

31st Annual IMP Conference 2019, IÉSEG School of Management, Paris, France., Aug, 2019
he Research Issue to Understand the Effectiveness of Retailers' CRM: Toward the Strategic Implications for Efficient Consumer Response.

Hidaka, Y, Kim, W. H, Akiyama, S

12th SARD Workshop, Kasetsart University in THAILAND,, Nov 29, 2014
A study one influence of CRM activities by retail companies to their business relationship in a mature market.

Hidaka, Y, Kim, W. H, Akiyama, S

th Oxford Asia Retail Conference, National University of Singapore, Sep 24, 2014
顧客データと小売業の取引関係－購買履歴データを中心に－

金雲鎬, 日高優一郎, 秋山秀一

第64回日本商業学会全国研究大会、一橋大学, Jun 1, 2014
デザイン思考によるイノベーション

秋山秀一

日本中小企業学会西部部会, Jul, 2012
企画志向のマーケティング行動について－産業集積におけるオーガナイザーの類型－

秋山秀一

日本中小企業学会西部部会, Jan, 2008
アパレル業界における生産－流通機能の連携－東大阪のある企業のケースを中心に－

秋山秀一

日本中小企業学会西部部会, Jan, 2005

Teaching Experience

Apr, 2020 - Present

マーケティング論 (兵庫県立大学, 甲南女子大学)
マーケティング戦略論 (兵庫県立大学, 神戸大学, 奈良大学)
経営診断実習 (兵庫県立大学)
地域キャリア論（映像制作、企画・運営） (兵庫県立大学)
インターネットとビジネス (大阪商業大学)

Major Professional Memberships

Works

O.Z CAFE

荒木優子, 秋山秀一

Mar, 2010 - Mar, 2013 Others

コミュニケーションペーパーの発行

Major Research Projects

企業のマーケティング活動における意味的価値の創出プロセスに関する研究

科学研究費助成事業基盤研究(C), 日本学術振興会, Apr, 2021 - Mar, 2025

秋山秀一, 金雲鎬, 猪口純路
企業家志向が事業成果を生むメカニズムに関する実証研究：調整/媒介変数に注目して

科学研究費助成事業基盤研究(C), 日本学術振興会, Apr, 2021 - Mar, 2024

猪口純路, 金雲鎬, 秋山秀一
A exploratory research on the effectiveness of design process in marketing activities.

Grants-in-Aid for Scientific Research Grant-in-Aid for Challenging Exploratory Research, Japan Society for the Promotion of Science, Apr, 2014 - Mar, 2017

Akiyama Shuichi
A study on the effectiveness of CRM activities in retail companies

Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2012 - Mar, 2015

KIM Woonho, AKIYAMA Shuichi, HIDAKA Yuichiro
A Theoretical and Empirical Study of Open Innovation Adopting Lead User Method.

Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B), Japan Society for the Promotion of Science, Apr, 2011 - Mar, 2015

MIZUNO Manabu, HIROTA Akimitsu, TAKEMURA Masaaki, INOUE Ryuichiro, BUNNO Teruyuki, AKIYAMA Syuich, TAKIMOTO Masae
地域ブランドの構築要因についての探索的研究-個別企業ブランドとの関わりを中心に-

科学研究費助成事業若手研究(B), 日本学術振興会, 2005 - 2006

秋山秀一

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